Supply Chain Operations Management Analysis - 4582 Words

Supply Chain Operations Management Analysis of Southwest Airlines Name: University: Course Title: Instructor: Date: Introduction Southwest Airline is said to be the largest airline firm in the world and yet it charges low-fare costs to its large population of customers. Interestingly, it is noted that the company is one that depends on a large pool of suppliers whom are found necessary for the business to operate desirably. Such suppliers are mentioned to include: maintenance firms, fuel suppliers, food suppliers, and others (Laudon Laudon, 2011). Thomas (2012) informs that a firm can benefit a lot from an effective supply chain management which can even have various policies for managing suppliers and serving consumers that enable a firm to greatly reduce its operational costs. It is expounded that these policies are those that establish profitable relationships between customers and suppliers within the supply chain. Thus, large firms with a large population of customers and many suppliers, different customer needs are linked to various business channels which produce various products and services through a complex supply chain process which has different modes of operating. This is said to be necessary for the sake of capitalizing both on organization’s profitability and satisfying customers’ needs. This knowledge creates a need to analyze the supply chain management process of Southwest Airlines purposely to: (a) determine how market demands are met by itsShow MoreRelatedA Framework For Supply Chains Logistics Operations Essay1283 Words   |  6 PagesTopic 1 Oakden, R., Leonaite, K. (2011). A Framework for Supply Chains Logistics Operations in the Asia Pacific Region. Sydney NSW: McGraw Hill. Chapter 1, Topic: Value chain. (pp. 6). Description of Topic The value chain is defined as the â€Å"full range of activities which are required to bring a product or service from conception, through the different phases of production (involving a combination of physical transformation and the input of various producer services), delivery to final consumersRead MoreValue Chain Analysis By Harvard Business School1012 Words   |  5 PagesValue chain analysis is presented by Harvard Business School professor Michael Porter. It is a tool to determine the companies’ competitive advantages. A company has many resources, capabilities and competitive advantages, If the enterprise as a whole to consider, it is difficult to recognize these competitive advantages, we have to break down business activities, and considering these individual activities themselves and their relevance to determine the company s competitive advantage. Value chainRead MoreStrategic Vision And Operations Planning1210 Words   |  5 Pagessuccessful supply chain manage ment. However as 2016, Walmart closed 269 stores, this means that not all the stores are successful and there is a problem that is affecting its operations planning. Walmart by 32nd St. has operation planning problems during winter time when the population increases in the area. This report was written to understand the importance of developing a strategic vision and operations planning in order to help the store current seasonal problems. I find out that Supply Chain ManagementRead MoreAn Empirical Analysis Of Supply Chain Risk Management1692 Words   |  7 PagesDaniel Hoenig in the paper titled â€Å"An empirical analysis of supply chain risk management in the German automotive industry† applied the practices of supply chain risk management by surveying sixty-seven manufacturing plants in German automotive industry. The need of real empirical research in supply chain risk management to help analyzing supply chain risk and test the previous research proposed instruments th at can be applied for supply chain risk management was the motivation of this work. In this paperRead MoreThe Problem Of Supply Chain Management Research1448 Words   |  6 Pagesaddresses an issue within supply chain management research that has not been given much attention, and thereby attempts to bring focus to modern slavery within organizations with international supply chains. It calls for new theory development towards the detection and elimination of slavery within global supply chain, as well as the development of new tools and indicators that can be used to detect slavery within supply chains. After detecting slavery within a supply chain, complete withdrawal ofRead MoreQ1) Globalization Has Brought About Dramatically Change1438 Words   |  6 Pagesled to the formation of supply chains which are complex, large and business critical as compared to early periods. Manufacturers now requires management skills in order to manage logistics, that is to know when and where the products need to be in order to meet the demand globally. The growth in market has also lead to a situation to deal with rising volumes of regulations. Globalization has led to development of effective methods of risk management along with supply chain to cope up with situationsRead MoreMaterial Flows And Inventory Policy During Military Scm1484 Words   |  6 PagesMaterial Flows and Inventory Policy in Military SCM According to Major Joshua M. Lenzini in his article Anticipatory Logistics: The Army’s Answer to Supply Chain Management, â€Å"Supply chain management is similar for both corporate and military organizations. However, some significant differences are evident in these models. The first is the absence of maintenance on the corporate model. Another is that transportation, distribution, and warehousing are unidirectional in the corporate model but dualRead MoreDurham International Manufacturing Company1445 Words   |  6 PagesSupply Chain Management Running head: SUPPLY CHAIN MANAGEMENT AT DIMCO Supply Chain Management at Durham International Manufacturing Company (DIMCO) Revenia J. Smith Strayer University SUPPLY CHAIN MANAGEMENT AT DIMCO Abstract (not required) SUPPLY CHAIN MANAGEMENT AT DIMCO 1. Discuss the Current Supply Chain System at DIMCO In order to manufacture its product line, DIMCO uses approximately 1,350 raw materials and/or components purchased from approximately 375 differentRead MoreInventory And Transportation : Supply Chain Total Cost Essay1275 Words   |  6 Pages2.2 Inventory costs Berman et al (2006) identified inventory and transportation as two key contributors of supply chain total cost. They require keen attention for supply chain efficiency to be realized. Inventory costs include; Capital cost that forms the largest factor of inventory carrying cost. Companies must balance money held inform of inventory and money required for daily operations. Inventory is treated as an asset in the balance sheet hence attracts taxation from most governments. To coverRead MoreLogistics: Management and Supply Chain1566 Words   |  7 PagesMinor Logistics Operations Presentatie titel MIRBSLM114OP N.J. Osentoski-Monsma A. Nielsen-de Vries Lecturers Logistics Room D2.173 osenj@hr.nl / vriad@hr.nl Rotterdam, 00 januari 2007 6-1 Corporate strategy Business strategy Operations Strategy Mission Objectives (cost, quality, flexibility, delivery) Functional strategies in marketing, finance, engineering, human resources, and information systems Strategic Decisions (process, quality system, capacity, and

Essay on Animal Testing Ethics - 646 Words

Animal Testing Ethics Is animal testing right or wrong? No one has really answered that so far. Everyone has their own opinion about it. I personally think that if we are not abusing the testing it should be allowed. I dont think it is necessary to test animals for every little thing that goes on the market but sure why not when it relates to a life or death thing like cancer. How else would we make sure the medications wouldn’t kill us? Safety tests are conducted on a wide range of chemicals and products, including drugs, vaccines, cosmetics, household cleaners, pesticides, foodstuffs, and packing materials. The safety testing of chemicals and consumer products probably accounts for only†¦show more content†¦Launched in 1996, the Coalition for Consumer Information on Cosmetics (CCIC) represents seven U.S. animal protection organizations, including The HSUS, as well as international partners from the European Union and Canada. The aim of the CCIC is to urge cosmetics and household products manufacturers to sign on to the Corporate Standard of Compassion of Animals. This is a rigorous product-labeling and manufacturing policy that ensures manufacturers (and suppliers) will not conduct or commission animal tests and will not use any ingredient or formulation that is tested on animals. Companies that sign the standard may portray the CCICs leaping bunny logo on all of their products as proof of their commitm ent to the manufacturing of cruelty-free products. Animal rights is a catchphrase akin to human rights. It involves, however, a few pitfalls. First, animals exist only as a concept. Otherwise, they are cuddly cats, curly dogs, cute monkeys. A rat and a puppy are both animals but our emotional reaction to them is so different that we cannot really lump them together. Moreover: what rights are we talking about? The right to life? The right to be free of pain? The right to food? Except the right to free speech – all other rights could be applied toShow MoreRelatedEthics of Animal Testing754 Words   |  3 PagesEthics of Animal Testing For my paper I chose the topic of animal testing because I have always been very passionate for animals and against animal abuse. I have never believed in animal testing and that there were always other alternatives. I wanted to look further into and educate myself about what is being done about this and why it is an ethical issue. I have come up with an axiom to summarize this topic. Testing animals in research revolves around the relative or moral value of humans and animalsRead MoreThe Ethics Of Animal Testing3440 Words   |  14 PagesChapter 1 – Agree with animal experiments 3 Introduction 3 Safety 3 Great contribution of animal experiments 5 Chapter 2 – Against Animal experiments 7 Introduction 7 Experiment animals have rights 7 Scientific Limitations of Using Animals 10 Conclusion 12 Reference 13 Table of figures Figure 1 – Chimpanzees are trained to be astronauts. 6 Figure 2 – monkey cages covered with waste and feces 8 Figure 3 – disabled monkeys 9 â€Æ' Introduction Animal experiments or laboratory animal science have been aRead MoreThe Ethics Of Animal Testing1534 Words   |  7 Pagessucceed in many areas, but has also damaged the basic ethics and morals in some of us. Today on television, we see the over dramatized body spray commercials or a famous celebrity advertising their favorite shampoo and stating its claims, but what most do not know is that a couple or couple hundred, animals were killed to approve, by law, of that product. This act is called animal testing, which is the method or experiment that forces an animal to go through any harm or distress (Thew). I do not agreeRead MoreThe Ethics Of Animal Testing1299 Words   |  6 PagesMrs. ------ English 11 11 June 2017 Animal Testing Animal testing dates back all the way to Greek physician scientists like Aristotle and Erasistratus. Greek scientist conducted experiments to understand the anatomy, physiology, pathology, and pharmacology just like our scientists do today. The moral ethics of animal testing has always been questioned, but many cures and treatments have been found due to animal testing discoveries. Animal testing is necessary for humankind s overall wellRead MoreThe Ethics Of Animal Testing2235 Words   |  9 Pagesâ€Å"With all things being equal, the simplest explanation tends to be the right one† (William of Ockham). Animals generally are used to be tested on by researchers for a various amount of reasons. Researchers and scientists worldwide, are determined to find solutions to finding cures to diseases, and any other consumer products that include cosmetic products, that humans use. The term FDA (Food Drug Administration) was created in the year of 1906, by Theodore Roosevelt an d Harvey Washington WileyRead MoreThe Ethics Of Animal Testing On Cosmetic Products2035 Words   |  9 Pagesout in hives and a rash. What did you do wrong? You assume that all the products you used were safe because you bought it in the store, but was it thoroughly and properly tested to the extent of use? Most consumers are concerned with the ethics of animal testing on cosmetic products. But, are they aware of the accuracy of these tests? And are there other advanced options? Cosmetics are not limited to women’s make-up. They include face creams, baby oils, skin care products, deodorants, lotionsRead MoreEssay The Ethics of Medical Animal Testing1941 Words   |  8 Pageshuman race comes before any other consideration. This is the justification for the use of nonhuman animal testing in medicine. Of course this argument brings issues into play that are both ethical and professional and need exploring before a definitive answer can be given. The Rights of â€Å"Lesser Life Forms† Animals have rights. This is a statement that very few people will disagree with. Animal cruelty as an end unto itself (i.e. for entertainment) is just wrong. Short of being a sociopath IRead MoreThe Ethics of Animal Testing for Vaccine Development and Potential Alternatives 1983 Words   |  8 PagesAnimal testing is important to ensure the safety of a variety of products, specifically pharmaceuticals, vaccines, and medical devices used for surgery and other treatments. It has also been used throughout history for various purposes. Once an unregulated practice, today there are laws, regulations, and requirements associated with the ethical use of animal models. In the United States, animal studies are now required before moving on to clinical trials. Legalities aside, controversy still arisesRead MoreCost-Benefit Analysis Of The Ethics Of Animal Testing1606 Words   |  7 Pagesconsideration† view that all animals, including humans, have the same right to not suffer or b e harmed. A cost-benefit analysis justifying these types of experiments should be used to evaluate the appropriateness of using animals for the research. The United Kingdom has adopted this perspective calling for a complete ban on all experiments that cause more harm to the animals than would be of benefit to humans. The United Kingdom has historically been a leader in terms of regulating animal research and has bannedRead MoreAnimal Testing: a Cruel and Inhumane Way881 Words   |  4 PagesAnimal Testing Mariana Alexandra Anaya Martà ­nez Universidad del Valle de Mà ©xico Additional language to Spanish III Dinorah Rodriguez November 12, 2012 Right now, millions of animals are locked inside cold barren cages in laboratories across the world. They languish in pain, ache with loneliness, and long to roam free and use their minds. Instead, all they can do is sit and wait in fear of the next terrifying and painful procedure that will be performed on them. Animal testing is cruel

British Airways †a Pr Case Study Free Essays

INTRODUCTION: It was time when British Airways showed the world the future of travel with the opening of Heathrow Airports spectacular new Terminal 5. Opening on the 27th of March 2008, inaugurated by Queen Elizabeth (the second), the terminal completely failed in the first two weeks of its operation. Insufficient staff training and testing, coupled with a disruption in the Terminals IT systems led to around 500 flights being cancelled. We will write a custom essay sample on British Airways – a Pr Case Study or any similar topic only for you Order Now SEGEMENTED ANALYSIS (What went wrong): 1. Logistics and Planning: Rather than properly training the Bag Handlers and staff members, they were simply shown around the whole Terminal. Where in weeks ago before the terminal was inaugurated they should have been trained with trail runs. Due to lack of training they found it difficult to navigate through the Huge building causing inconvenience to the passengers. Duties should have been delegated, and training should have been conducted in a specialized manner with people doing only their assigned tasks. 2. Technical and Human Errors: a. The computer systems didn’t recognize staff ID’s b. Doors meant to be open were locked. c. 17 out of the 18 terminal lifts were jammed d. The transit system meant to move passengers broke down. . Carousels, escalators, walkways and electronic screens all failed. f. Baggage handling system (capable of handling up to 12000 bags an hour) crashed by 11 am All of the above mentioned problems occurred because the whole terminal had never been tested in a â€Å"live† terminal situation. There was lot of miscommunication from one department to another also technicians wer e not alert as to what were the terminal requirements. 3. Lack of leadership and Hubris: One week before its openings BAA declared â€Å"We have a world class baggage system that is going to run perfectly on day one†. Despite the hitches reported by the baggage staff, the management was complacent and over looked all technical problems. Also the BA office that should have sorted out all such concerns were shut on the last week. The management shouldn’t have been so slug and unnerved about these technical faults. Everybody just seemed jubilant about the opening of the terminal, there by discarding chances of any problems that might occur. In fact the management should have cross-checked and re-run the whole terminal to make sure nothing went wrong specially after making tall claims in Public. 4. Low Morale and Goodwill: Staff complained that morale in the last few months has been very low. Whenever BA got into any mess the people helped out. But with a mistake of such degree even its goodwill evaporated. On the day, disoriented baggage handlers and stressed ground staff became surly and unhelpful as they didn’t know how to handle the situation and the problems kept unfolding. The management shouldn’t have let the problem reach such a level. There was a clear communication and gap and the Staff didn’t know how to react and just gave up under pressure as they didn’t consider it their fault. . Lack of Communication Crises Management: BA decided to disappear right when the problems were beginning. There was a total breakdown in communication both internally and externally. There was nobody to help with announcement or information, monitors weren’t working, nobody to help with baggage. Only 2 out of the 26 information desks were operational. Pa ssengers arrived but the flights were delayed, others were told their flights were cancelled when they were scheduled. There was chaos all around with nobody knowing what to do. The management at BA should have led by the front on such an occasion. Even if things were going the other way, they should have been there trying to find a solution instead of exiting via the back door, as they were in charge of handling any crises what so ever. This was one of the biggest drawbacks. 1. What advice would you give BA and BAA right now? Shutting T5 for a few days and then restoring operations is not an option as the Terminal is running and it would be a major problem, shutting all activities. Thus the management of BA and BAA should collectively stand up and 1stly publicly announce all the faults, so the customers know as to what went wrong. Then section by section they should start rolling work. Which means, shut down a particular section first, fix it up and move on to another. There by not totally shutting operations. The Baggage systems should be fixed first, after which the elevators etc should be fixed. Also they should make sure that they have an active workforce. Information Desks should be restored with people communicating exact details of the situation. The staff should be spoken to by the management themselves. It’s important their morale is boosted. Everybody should be assigned particular tasks and all the queries of the staff should be cleared. Communication both internally and externally have to be clear. Also as the improvements happen, they should be conveyed to its customers with a due apology and a guarantee that nothing as such would happen again. 2. What do they need to learn from this crises? a. Staff inputs should be taken into consideration, and have to be duly dwelled upon as they are the people who run the terminal. b. The staff has to be informed about everything at all point of time. Internal Communication is very necessary. Also it should always be put across in a very positive and strategized away. Every problem needs to be conveyed, how it is conveyed should be thought about. c. The management should not shy away from its responsibilities. BA has a reputation to live up to. What they communicate and how they communicate is important. They just can hide when a crises rises up. There by next time around, their PR and Communication strategies should be in place to match every problem. d. A check should be kept on operations at all times. Also technicians should be on alert if any system fails. A contingency plan should always be ready with management. e. Also all necessary information should be conveyed to its customers and the media at the right point of time. The information Desk should be active and fully aware of every situation. 3. What do they need to do to restore their reputation and put things right with their customers? The opening of T5 was a huge embarrassment to BA and a Humiliation for BAA. What should have been an opportunity to rehabilitate Heathrow as one of the world’s greatest airports turned into a nightmare of Delays, passenger confusion and chaos. Five days on, 250 flights were cancelled and there was still a backlog of 15,000 baggage’s. a. Firstly, The BA and BAA collectively should face the crises and at the earliest solve all technical and human problems. b. Since everything is already out in the open, they should publicly apologize and count on its built brand name to work for them. It has a reputation and everybody makes mistakes. So rather than shying away, they should openly ask for another chance. c. All its customers should be compensated. Free air tickets, discounts, stay and living vouchers etc should be given to its passengers on case to case basis. d. A whole new PR strategy should be employed, which caters to image building and customer satisfaction. . Communication should be opened, the media and the public should be fully aware of why the crises happened and how they are being corrected to now suiting its customers. f. A whole new Advertising and Marketing strategy should be launched to repair the damaged reputation and attracting its customers back. g. Heathrow Airport is an integral airport, also BA ha s goodwill. That should be taken into account to re-construct its current mistake. h. Management should publicly and personally apologize to regain customer confidence. This are my findings and interpretations of this particular case study. How to cite British Airways – a Pr Case Study, Free Case study samples

World War II Essays (3859 words) - Military Strategy, Modern History

World War II In the early morning hours of September 1, 1939, the German armies marched into Poland. On September 3 the British and French surprised Hitler by declaring war on Germany, but they had no plans for rendering active assistance to the Poles. The Battle of Britain In the summer of 1940, Hitler dominated Europe from the North Cape to the Pyrenees. His one remaining active enemy?Britain, under a new prime minister, Winston Churchill?vowed to continue fighting. Whether it could was questionable. The British army had left most of its weapons on the beaches at Dunkirk. Stalin was in no mood to challenge Hitler. The U.S., shocked by the fall of France, began the first peacetime conscription in its history and greatly increased its military budget, but public opinion, although sympathetic to Britain, was against getting into the war. The Germans hoped to subdue the British by starving them out. In June 1940 they undertook the Battle of the Atlantic, using submarine warfare to cut the British overseas lifelines. The Germans now had submarine bases in Norway and France. At the outset the Germans had only 28 submarines, but more were being built?enough to keep Britain in danger until the spring of 1943 and to carry on the battle for months thereafter. Invasion was the expeditious way to finish off Britain, but that meant crossing the English Channel; Hitler would not risk it unless the British air force could be neutralized first. As a result, the Battle of Britain was fought in the air, not on the beaches. In August 1940 the Germans launched daylight raids against ports and airfields and in September against inland cities. The objective was to draw out the British fighters and destroy them. The Germans failed to reckon with a new device, radar, which greatly increased the British fighters' effectiveness. Because their own losses were too high, the Germans had to switch to night bombing at the end of September. Between then and May 1941 they made 71 major raids on London and 56 on other cities, but the damage they wrought was too indiscriminate to be militarily decisive. On September 17, 1940, Hitler postponed the invasion indefinitely, thereby conceding defeat in the Battle of Britain. U.S. Aid to Britain The U.S. abandoned strict neutrality in the European war and approached a confrontation with Japan in Asia and the Pacific Ocean. U.S. and British conferences, begun in January 1941, determined a basic strategy for the event of a U.S. entry into the war, namely, that both would center their effort on Germany, leaving Japan, if need be, to be dealt with later. In March 1941 the U.S. Congress passed the Lend-Lease Act and appropriated an initial $7 billion to lend or lease weapons and other aid to any countries the president might designate. By this means the U.S. hoped to ensure victory over the Axis without involving its own troops. By late summer of 1941, however, the U.S. was in a state of undeclared war with Germany. In July, U.S. Marines were stationed in Iceland, which had been occupied by the British in May 1940, and thereafter the U.S. Navy took over the task of escorting convoys in the waters west of Iceland. In September President Franklin D. Roosevelt authorized ships on convoy duty to attack Axis war vessels. The German Invasion of the USSR The war's most massive encounter began on the morning of June 22, 1941, when slightly more than 3 million German troops invaded the USSR. Although German preparations had been visible for months and had been talked about openly among the diplomats in Moscow, the Soviet forces were taken by surprise. Stalin, his confidence in the country's military capability shaken by the Finnish war, had refused to allow any counteractivity for fear of provoking the Germans. Moreover, the Soviet military leadership had concluded that blitzkrieg, as it had been practiced in Poland and France, would not be possible on the scale of a Soviet-German war; both sides would therefore confine themselves for the first several weeks at least to sparring along the frontier. The Soviet army had 2.9 million troops on the western border and outnumbered the Germans by two to one in tanks and by two

Professional Communication Definition and Issues

Professional Communication Definition and Issues The term professional communication refers to the various forms of speaking, listening, writing, and responding carried out both in and beyond the workplace, whether in person or electronically. From meetings and presentations to memos and emails to marketing materials and annual reports, in business communication, its essential to take a professional, formal, civil tone to make the best impression on your audience, whether its members be your colleagues, supervisors, or customers. Author Anne Eisenberg illustrates it this way:  What is good professional communication? It is writing or speaking that is accurate, complete, and understandable to its audience- that tells the truth about the data directly and clearly. Doing this takes research, analysis of the audience, and the mastering of the three interrelated elements of organization, language, and design and illustration. (Writing Well for the Technical Professions. Harper Row, 1989) Even if youre comfortable with your coworkers, you should still take the extra time to make your emails among them professional, correct, and clear. Becoming too lazy or informal in them (with grammar, punctuation, and spelling, for example) can reflect poorly on you if a message would happen to be forwarded to higher levels of the company or to human resources. Always keep them cordial, and reread for potential misunderstandings before you hit send. Social Media Reflects on Your Brand With a bevy of social media avenues representing your (and your companys) public face, its critical that the communications presented there represent you well.   Author  Matt Krumrie elaborates:  For professionals, their brand shows through on their LinkedIn photo and profile. It shows through with your e-mail signature. It shows on Twitter by what you tweet and through your profile description. Any form of professional communication, whether it’s intended to or not, reflects your personal brand. If you attend a networking event, how you present yourself is how people perceive you and your brand. (Can a Personal Brand Coach Help My Career?  Star Tribune  [Minneapolis], May 19, 2014) Remember that whats sent in an email or posted on the Internet is very tough to completely delete, and if its been saved by someone (such as in a forward or retweet), its possible it wont ever completely go away. Have others review what you plan to post, not only for typos and factual errors but for potential cultural  insensitivity. Even be careful of what you post on your personal sites and pages, as they can come back to haunt you professionally, especially if you deal with the public or customers in your job- or someday will want a job that does.   Intercultural Communication One issue in todays global, interconnected economy is the potential for miscommunication when dealing with people of other cultures if employees are not sensitive to the norms of people that they have to interact with- and a company doesnt have to be dealing with people across the globe for this to apply. Even people from across the United States have different ways of communicating. Someone from the South or Midwest might find the bluntness of a New Yorker off-putting, for example. Intercultural communication is communication between and among individuals and groups across national and ethnic boundaries, notes authors  Jennifer Waldeck, Patricia Kearney, and Tim Plax. It can also come up in rural vs. urban or generational divides. They continue: Intercultural communication can become especially problematic for business communicators when they begin to believe that the way people in their dominant culture communicate is the only or best way, or when they fail to learn and appreciate the cultural norms of people they do business with. (Business and Professional Communication in a Digital Age. Wadsworth, 2013) Fortunately, companies have a wealth of resources available to them under the umbrella of sensitivity training. Working with a diverse set of colleagues can help everyone understand others perspectives. Tap into your colleagues to learn their points of view and prevent gaffes in your communications before they happen.

The Atomic Bombing of Hiroshima and Nagasaki

The Atomic Bombing of Hiroshima and Nagasaki Attempting to bring an earlier end to World War II, U.S. President Harry Truman made the fateful decision to drop a massive atomic bomb on the Japanese city of Hiroshima. On August 6, 1945, this atomic bomb, known as Little Boy, flattened the city, killing at least 70,000 people that day and tens of thousands more from radiation poisoning. While Japan  was still trying to comprehend this devastation, the United States dropped another atomic bomb. This bomb, nicknamed Fat Man, was dropped on the Japanese city of Nagasaki, killing an estimated 40,000 people immediately and another 20,000 to 40,000 in the months following the explosion. On August 15, 1945, Japanese Emperor Hirohito announced an unconditional surrender, ending World War II. The Enola Gay Heads to Hiroshima At 2:45 a.m. on Monday, August 6, 1945, a B-29 bomber  took off from Tinian, a North Pacific island in the Marianas, 1,500 miles south of Japan. The 12-man crew  was on board to make sure this secret mission went smoothly. Colonel Paul Tibbets, the pilot, nicknamed the B-29 the Enola Gay after his mother. Just before take-off, the planes nickname was painted on its side. The Enola Gay was a B-29 Superfortress  (aircraft 44-86292), part of the 509th Composite Group. In order to carry such a heavy load as an atomic bomb, the Enola Gay was modified: new propellers, stronger engines, and faster opening bomb bay doors. (Only 15 B-29s underwent this modification.) Even though it had been modified, the plane still had to use the full runway to gain the necessary speed, thus it did not lift off until very near the waters edge.1 The Enola Gay was escorted by two other bombers that carried cameras and a variety of measuring devices. Three other planes had left earlier in order to ascertain the weather conditions over the possible targets. The Atomic Bomb Known as Little Boy Is on Board On a hook in the ceiling of the plane, hung the ten-foot atomic bomb, Little Boy. Navy Captain William S. Parsons (Deak), chief of the Ordnance Division in the Manhattan Project, was the Enola Gays weaponeer. Since Parsons had been instrumental in the development of the bomb, he was now responsible for arming the bomb while in-flight. Approximately 15 minutes into the flight (3:00 a.m.), Parsons began to arm the atomic bomb; it took him 15 minutes. Parsons thought while arming Little Boy: I knew the Japs were in for it, but I felt no particular emotion about it.2 Little Boy was created using uranium-235, a radioactive isotope of uranium. This uranium-235 atomic bomb, a product of $2 billion of research, had never been tested. Nor had any atomic bomb yet been dropped from a plane. Some scientists and politicians pushed for not warning Japan of the bombing in order to save face in case the bomb malfunctioned. Clear Weather Over Hiroshima There had been four cities chosen as possible targets: Hiroshima, Kokura, Nagasaki, and Niigata (Kyoto was the first choice until it was removed from the list by Secretary of War Henry L. Stimson). The cities were chosen because they had been relatively untouched during the war. The Target Committee wanted the first bomb to be sufficiently spectacular for the importance of the weapon to be internationally recognized when publicity on it was released.3 On August 6, 1945, the first choice target, Hiroshima, was having clear weather. At 8:15 a.m. (local time), the Enola Gays door sprang open and dropped Little Boy. The bomb exploded 1,900 feet above the city and only missed the target, the Aioi Bridge, by approximately 800 feet. The Explosion at Hiroshima Staff Sergeant George Caron, the tail gunner, described what he saw: The mushroom cloud itself was a spectacular sight, a bubbling mass of purple-gray smoke and you could see it had a red core in it and everything was burning inside. . . . It looked like lava or molasses covering a whole city. . . .4 The cloud is estimated to have reached a height of 40,000 feet. Captain Robert Lewis, the co-pilot, stated, Where we had seen a clear city two minutes before, we could no longer see the city. We could see smoke and fires creeping up the sides of the mountains.5 Two-thirds of Hiroshima was destroyed. Within three miles of the explosion, 60,000 of the 90,000 buildings were demolished. Clay roof tiles had melted together. Shadows had imprinted on buildings and other hard surfaces. Metal and stone had melted. Unlike other bombing raids, the goal for this raid had not been a military installation but rather an entire city. The atomic bomb that exploded over Hiroshima killed civilian women and children in addition to soldiers. Hiroshimas population has been estimated at 350,000; approximately 70,000 died immediately from the explosion and another 70,000 died from radiation within five years. A survivor described the damage to people: The appearance of people was . . . well, they all had skin blackened by burns. . . . They had no hair because their hair was burned, and at a glance you couldnt tell whether you were looking at them from in front or in back. . . . They held their arms bent [forward] like this . . . and their skin - not only on their hands, but on their faces and bodies too - hung down. . . . If there had been only one or two such people . . . perhaps I would not have had such a strong impression. But wherever I walked I met these people. . . . Many of them died along the road - I can still picture them in my mind like walking ghosts. 6 The Atomic Bombing of Nagasaki While the people of Japan tried to comprehend the devastation in Hiroshima, the United States was preparing a second bombing mission. The second run was not delayed in order to give Japan  time to surrender but was waiting only for a sufficient amount of plutonium-239 for the atomic bomb. On August 9, 1945, only three days after the bombing of Hiroshima, another B-29, Bocks Car, left Tinian at 3:49 a.m. The first choice target for this bombing run had been Kokura. Since the haze over Kokura prevented the sighting of the bombing target, Bocks Car continued on to its second target. At 11:02 a.m., the atomic bomb, Fat Man, was dropped over Nagasaki. The atomic bomb exploded 1,650 feet above the city. Fujie Urata Matsumoto, a survivor, shares one scene: The pumpkin field in front of the house was blown clean. Nothing was left of the whole thick crop, except that in place of the pumpkins there was a womans head. I looked at the face to see if I knew her. It was a woman of about forty. She must have been from another part of town I had never seen her around here. A gold tooth gleamed in the wide-open mouth. A handful of singed hair hung down from the left temple over her cheek, dangling in her mouth. Her eyelids were drawn up, showing black holes where the eyes had been burned out. . . . She had probably looked square into the flash and gotten her eyeballs burned. Approximately 40 percent of Nagasaki was destroyed. Luckily for many civilians  living in Nagasaki,  though this atomic bomb was considered much stronger than the one exploded over Hiroshima, the terrain of Nagasaki prevented the bomb from doing as much damage. The decimation, however, was still great. With a population of 270,000, approximately 40,000 people died immediately and another 30,000 by the end of the year. I saw the atom bomb. I was four then. I remember the cicadas chirping. The atom bomb was the last thing that happened in the war and no more bad things have happened since then, but I dont have my Mummy any more. So even if it isnt bad any more, Im not happy.- Kayano Nagai, survivor 8 Sources Notes 1. Dan Kurzman,  Day of the Bomb: Countdown to Hiroshima  (New York: McGraw-Hill Book Company, 1986) 410.2. William S. Parsons as quoted in Ronald Takaki, Hiroshima:  Why America Dropped the Atomic Bomb  (New York: Little, Brown and Company, 1995) 43.3. Kurzman,  Day of the Bomb  394.4. George Caron as quoted in Takaki,  Hiroshima  44.5. Robert Lewis as quoted in Takaki,  Hiroshima  43.6. A survivor quoted in Robert Jay Lifton,  Death in Life: Survivors of Hiroshima  (New York: Random House, 1967) 27.7. Fujie Urata Matsumoto as quoted in Takashi  Nagai, We of Nagasaki: The Story of Survivors in an Atomic Wasteland  (New York: Duell, Sloan and Pearce, 1964) 42.8. Kayano Nagai as quoted in  Nagai, We of Nagasaki  6. Bibliography Hersey, John.  Hiroshima. New York: Alfred A. Knopf, 1985. Kurzman, Dan.  Day of the Bomb: Countdown to Hiroshima. New York: McGraw-Hill Book Company, 1986. Liebow, Averill A.  Encounter With Disaster: A Medical Diary of Hiroshima, 1945. New York: W. W. Norton Company, 1970. Lifton, Robert Jay.  Death in Life: Survivors of Hiroshima. New York: Random House, 1967. Nagai, Takashi.  We of Nagasaki: The Story of Survivors in an Atomic Wasteland. New York: Duell, Sloan and Pearce, 1964. Takaki, Ronald.  Hiroshima: Why America Dropped the Atomic Bomb. New York: Little, Brown and Company, 1995.

Differentiating Brands Essay Example | Topics and Well Written Essays - 750 words

Differentiating Brands - Essay Example However, they are the ones trying to keep up with the large brand nowadays, and it is through different strategies that they aim to realize their lost glory. Some individuals may say that Google is at a place where losing its market to some of its competition is next to impossible (Scott, 2008). This paper will examine three of Google’s main competitors, and find out if any of the strategies being implemented can work to topple the giant. Google, with regards to its competition, may have a difficult time trying to maintain the top position in terms of market share. Microsoft, Yahoo, and Facebook, as the three top contenders for the number one spot, are bringing in new ideas, innovations, and attitude to the IT world. They are trying to be the best at what they do, and to be the best, one has to beat the best. This is what they aim at achieving. They are now offering various products and services to their brand users across the globe, and their reward is the growing number of c onsumers they can boast of in the past year. The competition from all corners may make Google sweat a little as they work hard to maintain the strong grip on the ever-expanding market (Duthel, 2008). Google’s main competitors Microsoft In the IT world, Microsoft can be likened to no other. At this point in time, it is fair to assume that Google’s main competition comes from this dominant force that has ruled the technological world since time immemorial. Google reigns as champion when it comes down search engines. Microsoft’s differentiation strategy when it comes to search engines has led to the creation of image searches, mapping, and the rising Bing. This leads to a discovery that the success of one company leads to the determination and rise of another. This means that, Google is paving the way for more innovation and more competition from the other forces present in the business market (Hill & Jones, 2012). Yahoo A series of changes is being made to this we b phenomenon. This search engine, over the years, has helped millions across the world to access some of the many things that need addressing. Presently, users can now perform searches while getting educated on how to get the relevant and much needed results. A lot of other innovations are coming up, for example; Flickr integration and embedded video are some of the different products Yahoo is hoping will gain them their foothold in the market (Hill & Jones, 2012). Facebook Google and Facebook have been known to complement each other when it comes to the business and IT side (Hill & Jones, 2012). In truth, Facebook has helped Google attract a large share of consumers over the past two years, and due to this, both companies are growing at a particularly rapid pace. During the launch of a feature that could assist individuals find places and each other, Facebook is likely to create a huge challenge to Google. People can do this while on the social network so everything may be done whi le people are still connecting. This is a major product launch, which may see Facebook’s consumer base increase. How Google integrates differentiation into its marketing communication vehicles In terms of Google’s communication vehicles, there are different channels which are being utilized. Being a giant in the IT world, Google has millions of pages that have some of the products and services they offer. During the day, a lot of people in various organizations and institutions use the internet to carry out their